Together, we can fight the useless pollution of our cities and help coffee farmers towards a more sustainable future. In order to see if we're on track, and to be able to celebrate our victories, we have solid goals.
In the first year, we want to make sure that there is a 50% shade tree increase on the participant farms, with a 100% coverage within 3 years.
A minimum of 100,000 disposable cups saved in the first year, growing towards 200,000 in the second year.
Keeping track of which firm and which café creates the biggest impact and rewarding each of them with a big prize.