our goals

Together, we can fight the useless pollution of our cities and help coffee farmers towards a more sustainable future. In order to see if we're on track, and to be able to celebrate our victories, we have solid goals.

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shade trees

In the first year, we want to make sure that there is a 50% shade tree increase on the participant farms, with a 100% coverage within 3 years.

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reused cups

A minimum of 100,000 disposable cups saved in the first year, growing towards 200,000 in the second year.

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participant award

Keeping track of which firm and which café creates the biggest impact and rewarding each of them with a big prize.